Marketing is an essential aspect of every business which is why entrepreneurs are continuously finding ways to improve it. In this era, digital marketing is the most effective and easiest way to market a business. That is because digital marketing uses engaging tools to promote their brands. One of the tools they use are videos that were created by a video production company Singapore professional.
Video marketing is proven to be the most effective multimedia tool in marketing. It exceeds images, graphics, illustrations, and more. However, despite this fact, many business owners are still having doubts about the potential of videos in marketing. They think hiring a corporate video production Singapore company is not necessary. If you are one of them, this article will convince you otherwise. Here are 5 statistics in video marketing that will convince you to get video production company Singapore services.
#1 – Customer’s decision-making
Video marketing affects a customer’s decision-making process. In fact, according to a study conducted by Wyzowl, 8 out of 10 internet shoppers buy online products after watching a video about them. This is most commonly manifested with software or app products. It is also a fact that most of these internet users look for videos to learn more about a product before buying them. That is why many corporate video production Singapore services are centered on explainer videos of a brand’s main product.
Most video production company Singapore experts know that videos help consumers become more confident in their purchases. If they know how to use the product, they become more inclined to buy it. With the help of videos, brands can teach potential customers how to use their products. As a result, these customers will become more eager to buy from them.
#2 – Return on investment
One of the reasons why business owners have reservations about hiring corporate video production Singapore specialists is because of the amount they need to pay for them. However, video marketing has a high return on investment. According to Animoto, 88% of video marketers are pleased with the return on investment videos generate. More specifically, video ads on social media are garnering an impressive amount of engagement and sales compared to image ads.
Many video production company Singapore marketers testified that videos increase their clients’ sales. They can build brand awareness for their partners and reach their prospective audience. Thus, you don’t need to worry about spending money on video marketing.
#3 – Global internet traffic
Some might say that not everyone likes watching videos. That is true but compared to those who like watching videos, these people are only small in number. According to a study by Cisco, 82% of internet traffic from across the world will come from video streaming. This is a prediction they made that will eventually occur in 2022. However, in the year 2017, an 88% increase has manifested in video global traffic. Thus, Cisco’s prediction is very likely to occur.
For that reason, corporate video production Singapore firms are pretty confident in what they do. They know that their clients will not be at a loss if they avail their video production company Singapore services. Thus, it is safe to put your funds on video marketing today and in the coming years.
#4 – Effective marketing tool
Videos are known to be effective marketing tools by marketers of different expertise. In fact, according to Wyzowl in their 2019 research, 87% of these marketers use videos in their marketing strategies. This is also coupled with the fact that the demand for video content has been increasing in recent years. This is why these marketing professionals seek the services of corporate video production Singapore companies.
#5 – Qualified lead generation
When it comes to lead generation, videos can get you a lot of qualified leads. This is proven by a study conducted by the Optinmonster. They claim that an increase of 66% is seen in lead generation for those that use videos. They also gain a 54% higher result in brand awareness through the help of videos created by a video production company Singapore professional. That is why it is recommended that a company’s video marketing content should be handled by a corporate video production Singapore team.
We can create video marketing content
Now that studies are backing up the effectiveness of video marketing, there should be no more doubt about their potential in the marketing world. However, businesses must invest in quality videos. This is because many are taking advantage of the benefits of video marketing. You would want your brand to stand out among your competitors in terms of video ads. That is why you should seek help from a video production company.